Barnaby Roper Imagines Hugo Boss
In his film for the new season of Hugo Boss menswear, Family Member Barnaby Roper of Cadence tracks a well clad gentleman’s imagination run wild while in an office waiting room. This perfectly art directed piece highlights a dream, one we all have of breaking out of the mundane and doing something fantastic.
The choreography is dreamlike with nods to classic “Risky Business” moves and Keanu’s floating in “The Matrix.”
Barnaby’s art direction and set design highlights Hugo Boss’s modern take on vintage style…and in true Hugo form is a blend of imagined and reality, past and present, work and play.
After watching this film, some guys might realize that both their imagination and physical form have been embarrassingly underdressed.