Reza Rasoli Shortlists at AICP with The Story of Vans!
The 2017 AICP awards has shortlisted “The Story of Vans” for Design! It has also been awarded in Animation & Illustration at the D&AD awards and awarded a merit award at the One Show. Congratulations to Reza Rasoli and Pet Gorilla!
For Vans’ 50th Anniversary, their creative team didn’t want to rehash every historic moment of the brand’s history by any traditional means. With Pet Gorilla, director Reza Rasoli and illustrators Mrzyk & Moriceau, Vans’ golden anniversary was celebrated by creating a work of art as iconic and memorable as the sneakers themselves. Blending stop motion animation, photography, cell animation, projection and a LOT of patience, four films were created to express Vans’ impact on skating and action sports, music, fashion and art.
You can view “The Story of Vans” here: https://www.awardcore.com/aicp/shortlist/details.php?catID=7&entID=3018&subID=1627&type=aicp