The Family

Josh Forbes Parodies Carl’s Jr for Carl’s Jr.

Josh Forbes Parodies Carl’s Jr for Carl’s Jr.

This is so meta, but we love it. Carl’s Jr wanted to put a more body-positive campaign out there and tasked the master of misdirecting, Pet Gorilla director Josh Forbes to create it. Josh, whose quirky comedic past includes time spent writing and directing in TV, film, music videos, and improv; really brought the fire in this campaign. He’s worked with lots of top comedians and cast Australian comedian and actress Celeste Barber in these sultry, sexy, sloppy, sudsy and sarcastic spots. Barber is known for her clever Instagram posts of celebrity parodies, and Josh is known for his parody work in all forms. Together they wash away any body-negativity and make eating meat juicy HOT.