Barking Owl helps Shine Light on The Perfect Gift
Barking Owl & BBDO collab to deliver a heartwarming gift during the holidays in this Macy’s spot.
Macy’s “Lighthouse” tells the story of two children, and their families, being brought together by the perfect gift during the holidays.
Lily is coping with the recent loss of her mom and feels that the holidays just aren’t the same without her.
Her neighbor, a young boy named Max, noticing Lily’s grief is compelled to demonstrate the power of compassion & giving during the holiday season.
With the help of his freshly unwrapped Christmas gift, a baseball-shaped lamp, Max calls Lily and her father to dinner with his family using Mores code to signal the invitation. When Lily & her father arrive for dinner, the holiday spirit returns to her as a cheerful smile adorns her face.
Max shows us that while any gift is nice, the perfect gift brings people together! Check out the spot below: