The Family

Stacy Peralta takes us to the edge of madness to celebrate 50 years of The North Face brand.

Stacy Peralta takes us to the edge of madness to celebrate 50 years of The North Face brand.

“One is always considered mad when one perfects something that others cannot grasp.” -Ed Wood

“Are you crazy?” is a common question for people living at the edge of human potential. But what if that’s the most sane path of all? The North Face encourages all to “never stop exploring” and embrace the unknown. For their 50th Anniversary, the brand celebrates with their first ever NYC flagship store and invites you to “Question Madness” with their epic social media campaign featuring North Face team athletes like Alex Honnold, Angel Collinson, Conrad Anker, and Renan Ozturk.

Nonfiction‘s Stacy Peralta was a natural choice for this insane task of documenting the riskiest of climbers, skiers, and trekkers. He connects the viewer with extreme sports like no other director in the world, making this series of digital shorts worth watching and sharing.