The Family

“Be Good at Life (Welcome to the World)”

“Be Good at Life (Welcome to the World)”

Backyard news: Family Member Kim Nguyen‘s brand new “Be Good at Life” spot for New York Life is blowing up! Starring Demetri Martin, as a calm gardener with a gentle monologue comedically contrasting one of life’s most dramatic moments…a father’s experience of childbirth. Kim’s brand of directing fantastic comedic performances and Demetri’s appeal are a perfect blend to speak to New York Life’s target audience: young parents looking to cultivate a safe financial future for themselves and their little ones.

Check out the press on Ad AgeMediaPost, and Adweek, to name a few!